When I gave one of my new matchbooks to a woman at work, her response was:
Girl, you're out of control.
OK, maybe my level of giddiness when 2500 of these babies arrived on my porch yesterday does border a bit on the obsessive side. But can you blame me? I mean, they're Red. They're Hot. And they're about the cheapest thing you can buy en masse to hand out to people you just met to encourage them to visit your site.
Mega-props to matchbooks.com who not only had a Web interface for designing the covers, but also caught a typo and called us at home to check it out. Unheard-of customer service!
I can hardly wait for someone to ask me for a light.