February 6, 2013

Reds extend rights agreement with flagship station

The Cincinnati Reds and 700 WLW have renewed their broadcast rights agreement. Perhaps more importantly, the Cincinnati Enquirer has discovered that more Spring Training games will be broadcast, too.

All but four split-squad games will be broadcast from Arizona on WLW-AM (700), Fox Sports WSAI-AM (1360) or streamed at Reds.com as part of the team’s new radio rights extension with Clear Channel Cincinnati.

Flagship WLW-AM will air 16 games, including the opening weekend Feb. 22-24. WSAI-AM will carry 11 weekday games starting Feb. 26. The first of seven games streamed online will be Monday, Feb. 25.

That’s great news. There was one year where Steve Stewart broadcast online all of the Spring Training games not covered by 700 WLW, and it made for very enjoyable workdays. I’m glad to see that level of coverage returning.

As for the agreement between the Reds and the radio station, that is outlined in the press release below.

CINCINNATI (Feb. 5, 2013) – The Cincinnati Reds and 700 WLW announced today the renewal of the radio rights agreement to broadcast all regular and postseason games through 2017.

As part of the agreement, 700 WLW’s game coverage will serve as the flagship for the Reds Radio Network, one of the largest in sports with 93 affiliates in nine states.

“The Reds and WLW have been linked together for almost 90 years and our fans are very passionate about both,” said Bob Castellini, Reds President and CEO. “We’re excited about continuing one of the best broadcast partnerships in all of sports.”

“We take great pride in delivering Cincinnati Reds programming to Reds Country on 700 WLW,” said Chuck Fredrick, Market President, Clear Channel Media and Entertainment Cincinnati. “We are thrilled to extend our highly successful relationship with the Reds and continue providing great coverage for Reds fans.”

WLW first went on the air in 1922 under the direction of future Reds owner Powel Crosley, Jr. and aired the first broadcast of a Reds game in 1924. Since 1969, WLW has served as the Reds’ flagship station.

“There’s been no greater marriage than Reds radio and WLW radio,” said Hall of Fame Broadcaster Marty Brennaman. “And it’s great for our fans to know that this relationship will continue.”

The 2013 season will mark Brennaman’s 40th year of broadcasting the Reds on WLW and he is one of three Reds radio broadcasters to receive the Hall of Fame’s Ford C. Fricke Award, joined by Red Barber and Russ Hodges.

1 comment to “Reds extend rights agreement with flagship station”

  1. JUDY says: