July 30, 2012

MLB Network plans 6 hours of trade deadline coverage

When you get tired of following #HUGWATCH (as if anyone could get tired of that), you can switch on the MLB Network tomorrow for six solid hours of trade deadlne coverage starting at 11 a.m.

This is kind of a risky move by MLB…what if there aren’t any interesting trades to talk about for 6 hours? On the other hand, if there’s anything to learn from reality television, it’s that as little as 10 minutes of footage can be stretched into 2 weeks of programming.

Secaucus, N.J., July 25, 2012 – MLB Network will air 20 hours of live coverage dedicated to the latest trade news and rumors starting this Sunday, July 29 through the non-waiver trade deadline on Tuesday, July 31, including a six-hour live MLB Tonight: Trade Deadline Special starting at 11:00am ET on July 31. MLB Network’s MLB Tonight: Trade Deadline Special is presented by Wendy’s.

“Path to the Trade Deadline” editions of MLB Tonight, The Rundown and Intentional Talk will feature reports and analysis from MLB Network analysts including Larry Bowa, Peter Gammons (@pgammo), John Hart, Joe Magrane, Kevin Millar (@KMillar15), Harold Reynolds, Chris Rose (@ChrisRose), Lauren Shehadi (@LaurenShehadi), Matt Yallof (@MattYallofMLB) and MLB Network insiders Jon Heyman (@JonHeymanCBS), Ken Rosenthal (@Ken_Rosenthal) and Tom Verducci.

Gammons, Heyman and Rosenthal will each have live cameras positioned in their offices at MLB Network throughout the day, while MLB.com senior writer Jonathan Mayo (@JonathanMayoB3) and MLB Network’s stable of local correspondents will be available via Cisco Ballpark Cam with up-to-the-minute live trade reports and reactions from throughout Major League Baseball.

Throughout the live coverage, MLB Network will recap the biggest trades from July 31, 2011 in a trade deadline-in-review segment, including a look back at the Atlanta Braves trading for Michael Bourn and the St. Louis Cardinals acquiring Rafael Furcal.

In addition to using touchscreen technology at its dedicated social media area inside Studio 3, MLB Network will produce an on-screen social media ticker on July 31 that will display the latest news from MLB Network’s insiders and reporters throughout the league and tweets including the hashtag #tradedeadline.

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